AW18 Campaign

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COLLECTION

The juxtaposition of elegant effortlessness shines through in the Helen Kaminski AW18 collection. Throwing back to the days of film noir and inspired by the style of icons like Humphrey Bogart, interpretations transform into key seasonal trends of suiting, tailoring and utilitarian accents, evolving to rounded shapes and warm sepia tones of the 1970s. Overt drama is put on hold and summons the insouciance style of Bogart with striking classic shapes in technical new materials; modern utilitarian twists under the guise of the Helen Kaminski hallmark style. Customary winter traditions of charcoal, chocolate and navy are complimented with seasonal stand out colours of burgundy and ash blue, while warm hues pay homage to retro accents of camel, caramel, cocao and espresso. 100% Australian Merino Wool is a hero this season, and with innovation at the forefront, evolves into an array of tactile elements; Contemporary Cable Knits, refined yet relaxed Fine Wool Jerseys, East Village Fine Wools that exude cool and a key assemblage of Ultrafine Wool Felt that redefines the concept of luxury headwear with a revolutionary felting process, all gaining Woolmark certification. The 'open crown’ returns to the scene for winter, felted in ethically sourced beaver fur. This historical technique heralds from the 1800s with a pliable, mouldable construction designed to be shaped by the wearer for personalised style – set a fedora to a round crown with ease.

THE CAMPAIGN

Creative Director Romy Frydman of Style Me Romy, infused ingenuous approachability, warmth and elegance into the AW18 Campaign, with a peek into the lives of the Helen Kaminski couple. Shot at the iconic Seidler House, set amongst the rock formations and sweeping panoramas of the Southern Highlands, Australia, the shoot journeys through the architectural masterpiece, capturing authentic and intimate moments without pretense – the perfect balance of effortlessness and elegance, staying true to the Helen Kaminski brand. Crafting a strong winter collection of authentic luxury essentials, this collection draws on the heritage of craftsmanship, along with the artisanal skill, handcrafted technique and luxurious quality that has become synonymous with the Helen Kaminski brand.