AW15 Behind the Scenes
BEHIND THE SCENES
The AW14/15 campaign was shot on the northern point of Whale Beach headland; an ideal yet challenging location. Though some of Australia’s most expensive real estate surrounds the rugged northern headland of one of Sydney’s most exclusive beach-side enclaves, the mood of the location was one of isolated pre-history; epic dinosaur sided boulders and dark shadowy crevices pounded by the energy and strength of an ocean meeting the land after flowing thousands of kilometres unchallenged.
The demands of the location were met by the professionalism of the campaign team and their enthusiasm for the campaign and creative concept. Local expertise and Whale Beach Surf club life-savers were on hand (as well as buggy) to assist the team with logistics, advice and movements across the beach and rocky outcrop while shoot teams were ready from early hours to capture the beauty of first light. Two full days of photography and filming produced a campaign fit for modern multimedia, multichannel international distribution.